I started this project by focusing on key statistics
Users spent time to add their all required informations, after few minutes they left the page without saved advert.
Mobile drop off 60% from 55% users.
The desktop GA drop off is 45% from 37% users.
Along with the information found form Google Analytics and also from Hotjar, I conducted interviews with few users.
After the user flow draft, I began with mobile first wireframes and after I was happy with the result I worked with desktop verion.