Martyna Cudak Logo

My Carzone - Sell your car

My Role:

  • Create harmony between Users needs, Business Requirement and and Technical Limitations
  • Working closely with Business Analyst, Designers and Stakeholders to conduct the plan and storyboards
  • Sketching design concept and producing wireframes to present to relevant stakeholders
  • Planning and developing interactive prototypes
  • Testing on early stage with few different age groups
  • A/B online testing
The Problem:

I started this project by focusing on key statistics
Users spent time to add their all required informations, after few minutes they left the page without saved advert.
Mobile drop off 60% from 55% users.
The desktop GA drop off is 45% from 37% users.

Case study:

Along with the information found form Google Analytics and also from Hotjar, I conducted interviews with few users.

User Flow sitemap

Wireframes

After the user flow draft, I began with mobile first wireframes and after I was happy with the result I worked with desktop verion.

wireframes

If you like what you see and want to chat please contact me!

Download here!