I started this project by focusing on key statistics from Google Analytics, users spent 3 minutes by filling all important information without submitting the car advert.
Along with the information found on Google Analytics and also from Hotjar, I conducted interviews with few users. Main key questions we asked:
What is your Age group? (18-25, 26-35, 36-45, 46-55, 56+)
What is your profession?
How often do you use your car?
Are you considering buying a newer car?
How often do you use Carzone site?
After the user flow draft, I began with mobile first wireframes and after I was happy with the results I worked with the desktop version. I conducted a few user testing on a very early stage by printing the wireframes and ask users to complete the task. That was a very good experience, I learned that our users focused more on the process rather than design.