Sell your car

CARZONE MOBILE REDESIGN

Carzone is Ireland’s trusted motoring marketplace, with thousands of vehicles for sale and all of the world’s leading car brands. The portal operates via multiple online platforms including a desktop website and various mobile solutions including Apple and Android applications.


SUMMARY

I was a Lead UX/UI designer involved in the research, discovery to ideation, prototyping, mockups, wireframes, front-end development using HTML and CSS.

CHALLENGES

The mobile version was outdated and didn’t meet the users criteria. Maintaining the great usability experience by redesigning new pages, features and everyday website updates based on the generated requirements.

PROJECT GOALS
  • Establish trust and credibility through excellent service
  • Create more user friendly, accessible and clutter free experience
  • Simplify the interaction process for users
RESEARCH METHODS
  • Working closely with stakeholders to generate requirements and scope
  • Google Analytics, Hotjar and users surveys
  • Planning and undertaking usability studies
  • High fidelity prototype in inVision app
  • A/B pages testing
CASE STUDY

The Carzone mobile redesign was a success, I was able to reduce the time spent on used car search results. The whole experience was more enjoyable and other pages on the website were easier to find.


Carzone-Mobile

If you like what you see and want to chat please contact me!

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